Działalność multiagencji ubezpieczeniowych opiera się na bogatej ofercie oraz możliwości jej porównania. Partnerzy CUK Ubezpieczenia i Superpolisa.pl mogą dzię temu zaproponować swoim klientom kilkadziesiąt produktów ubezpieczeniowych różnych towarzystw.
- W zaledwie dwie minuty, doradcy CUK bezpłatnie porównują ceny dostępnych polis OC i AC i pomagają wybrać tą najkorzystniejszą. Dostępny na stronie internetowej kalkulator umożliwia klientom samodzielne porównanie i zakup polis - wyjaśnia Monika Grabowska, dyrektor rozwoju sieci zewnętrznej CUK Ubezpieczenia.
Podobną funkcjonalność ma porównywarka Superpolisa.pl. A jest co porównywać. Na rynku działa ok. 80 ubezpieczycieli, a ich sieć agentów notuje spadki sprzedaży, bo klienci wolą wybrać.
- Agencje wyłączne przestają mieć racje bytu, a ich miejsce zajmują placówki multiagencyjne. Superpolisa.pl zadbała o to, by porównanie ofert objęło maksymalnie dużo dostępnych na rynku produktów uebzpieczeniowych, a wystawienie polisy odbywało się w możliwe jak najkrótszym czasie - tłumaczy Dariusz Daraż, dyrektor sieci sprzedaży Superpolisa.pl.
Innym trendem dostrzegalnym w branży jest przenoszenie się klientów do internetu.
- Dzięki dostępnemu online naszemu kalkulatorowi można samodzielnie porównać ceny dostępnych dla jego auta ubezpieczeń. Klienci najpierw sprawdzają oferty w internecie, a potem przychodzą do placówki, by uzyskać dodatkową poradę od niezależnego doradcy i kupić najkorzystniejszą polisę - twierdzi Monika Grabowska.
Jeśli droga od poszukiwania polisy do zawarcia umowy prowadzi przez internet, oznacza to, że franczyzodawcy muszą skupić się na działaniach reklamowych w wirtualnym świecie. Oklejona i dobrze wyeksponowana witryna schodzi w tej sytuacji na dalszy plan, jednak nadal pozostaje najtańszą, poza rekomendacjami, formą reklamy.
- Nasze wsparcie marketingowe jest całkowicie bezpłatne. CUK dba o rozpoznawalność wszystkich placówek, zarówno własnych jak i partnerskich. Partnerzy mogą liczyć na szereg działań internetowych reklamujących i pozycjonujących placówkę partnerską w sieci - dodaje menedżerka CUK.
Taka strategia sprawdza się jednak głównie w dużych miastach. Ponad połowa biur CUK działa w miejscowościach liczących 10-50 tys. mieszkańców. W tych placówkach ciągle najlepszą reklamą jest rekomendacji i lokalizacja jak najbliżej centrum miast lub na dużym osiedlu. Potencjalny franczyzobiorca multiagencji musi także zadbać o miejsca postojowe, na których zaparkują klienci, którzy planują ubezpieczyć swój pojazd.
Daniel Wilk od 2008 roku pracuje w redakcji miesięcznika Własny Biznes FRANCHISING i portalu Franchising.pl. Jest redaktorem prowadzącym portal oraz autorem tekstów doradczych, biznesowych i wywiadów. Pomaga deweloperom w komercjalizacji centrów handlowych. Organizuje i prowadzi szkolenia w ramach Akademii Franczyzy.
Absolwent Wydziału Nauk Humanistycznych Szkoły Głównej Gospodarstwa Wiejskiego ze specjalizacją Komunikowanie Społeczne i Doradztwo.
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[country_item] => pl [description] => [path] => 1ae/e75/_dsc1735_72_.jpg [class] => image-jpeg [mime] => image/jpeg [title] => [img_width] => 1600 [img_height] => 1067 [itemserver_id] => 53147 ) ) ) ) [8] => Array ( [name] => KASA Unii Lubelskiej [id] => 2338 [type] => 14 [fr] => 1 [short_description] => [minimal_investment] => [name_length] => 20 [link] => /franczyza/2338/kasa-unii-lubelskiej/ [investmentFormatted] => [currency] => PLN [images] => Array ( [logo] => Array ( [0] => Array ( [pid] => 214705 [country_item] => pl [description] => [path] => 827/1a6/logo_30l_1600pix_cmyk.png [class] => image-png [mime] => image/png [title] => [img_width] => 432 [img_height] => 192 [itemserver_id] => 53304 ) ) [article] => Array ( [0] => Array ( [pid] => 214707 [country_item] => pl [description] => [path] => 787/d43/2_10.jpg [class] => image-jpeg [mime] => image/jpeg [title] => [img_width] => 1600 [img_height] => 1200 [itemserver_id] => 53306 ) [1] => Array ( [pid] => 214706 [country_item] => pl [description] => [path] => 89f/5ea/003_diamentowa_2_.jpg [class] => image-jpeg [mime] => image/jpeg [title] => [img_width] => 900 [img_height] => 1200 [itemserver_id] => 53305 ) ) ) ) [9] => Array ( [name] => mFinanse [id] => 1911 [type] => 14 [fr] => 1 [short_description] => [minimal_investment] => [name_length] => 8 [link] => /franczyza/1911/mfinanse/ [investmentFormatted] => [currency] => PLN [images] => Array ( [logo] => Array ( [0] => Array ( [pid] => 215640 [country_item] => pl [description] => [path] => 157/78d/mfinase_logo_poziom.jpg [class] => image-jpeg [mime] => image/jpeg [title] => [img_width] => 500 [img_height] => 151 [itemserver_id] => 53627 ) ) [article] => Array ( [0] => Array ( [pid] => 165494 [country_item] => pl [description] => [path] => 4c7/b8a/mfinanse-biuro-lokal.jpg [class] => image-jpeg [mime] => image/jpeg [title] => [img_width] => 883 [img_height] => 710 [itemserver_id] => 38969 ) [1] => Array ( [pid] => 165495 [country_item] => pl [description] => [path] => 5cb/304/mfinanse-biuro.jpg [class] => image-jpeg [mime] => image/jpeg [title] => [img_width] => 881 [img_height] => 713 [itemserver_id] => 38970 ) [2] => Array ( [pid] => 165496 [country_item] => pl [description] => [path] => fe4/311/mfinanse-lokal-biuro.jpg [class] => image-jpeg [mime] => image/jpeg [title] => [img_width] => 881 [img_height] => 712 [itemserver_id] => 38971 ) [3] => Array ( [pid] => 165497 [country_item] => pl [description] => [path] => f81/057/mfinanse-lokal.jpg [class] => image-jpeg [mime] => image/jpeg [title] => [img_width] => 883 [img_height] => 719 [itemserver_id] => 38972 ) ) ) ) [10] => Array ( [name] => Millennium Bank [id] => 2078 [type] => 14 [fr] => 1 [short_description] => [minimal_investment] => [name_length] => 16 [link] => /franczyza/2078/millennium-bank/ [investmentFormatted] => [currency] => PLN [images] => Array ( [logo] => Array ( [0] => Array ( [pid] => 175359 [country_item] => pl [description] => [path] => 40b/8fc/millenniumcmyk.jpg [class] => image-jpeg [mime] => image/jpeg [title] => [img_width] => 500 [img_height] => 116 [itemserver_id] => 42532 ) ) [article] => Array ( [0] => Array ( [pid] => 203589 [country_item] => pl [description] => [path] => 37d/dc8/imgp5666.jpg [class] => image-jpeg [mime] => image/jpeg [title] => [img_width] => 1600 [img_height] => 1068 [itemserver_id] => 50562 ) [1] => Array ( [pid] => 175362 [country_item] => pl [description] => [path] => 65a/8db/2019-11-13_millennium_karolina_kaczmarek_hr_2_.jpg [class] => image-jpeg [mime] => image/jpeg [title] => [img_width] => 800 [img_height] => 1200 [itemserver_id] => 42535 ) ) ) ) [11] => Array ( [name] => Monetia [id] => 192 [type] => 14 [fr] => 1 [short_description] => [minimal_investment] => [name_length] => 7 [link] => /franczyza/192/monetia/ [investmentFormatted] => [currency] => PLN [images] => Array ( [logo] => Array ( [0] => Array ( [pid] => 78318 [country_item] => pl [description] => [path] => 14e/903/monetia.png [class] => image-png [mime] => image/png [title] => [img_width] => 424 [img_height] => 250 [itemserver_id] => 27760 ) ) [article] => Array ( [0] => Array ( [pid] => 79305 [country_item] => pl [description] => [path] => d82/524/punkt_kasowy_monetia.jpg [class] => image-jpeg [mime] => image/jpeg [title] => [img_width] => 370 [img_height] => 300 [itemserver_id] => 28724 ) ) ) ) [12] => Array ( [name] => Nest Bank [id] => 1791 [type] => 14 [fr] => 2 [short_description] => [minimal_investment] => [name_length] => 9 [link] => /franczyza/1791/nest-bank/ [investmentFormatted] => [currency] => PLN [images] => Array ( [logo] => Array ( [0] => Array ( [pid] => 206169 [country_item] => pl [description] => [path] => 323/147/nest_bank_logo.png [class] => image-png [mime] => image/png [title] => [img_width] => 500 [img_height] => 309 [itemserver_id] => 51123 ) ) [article] => Array ( [0] => Array ( [pid] => 206170 [country_item] => pl [description] => [path] => 3f8/e6a/_nest_bank_interior_4.1._001_1.jpeg [class] => image-jpeg [mime] => image/jpeg [title] => [img_width] => 1600 [img_height] => 900 [itemserver_id] => 51124 ) [1] => Array ( [pid] => 206171 [country_item] => pl [description] => [path] => 032/200/_nest_bank_interior_4.1._004_1.jpeg [class] => image-jpeg [mime] => image/jpeg [title] => [img_width] => 1600 [img_height] => 900 [itemserver_id] => 51125 ) ) ) ) [13] => Array ( [name] => PKO Bank Polski S.A. [id] => 292 [type] => 14 [fr] => 2 [short_description] => [minimal_investment] => [name_length] => 20 [link] => /franczyza/292/pko-bank-polski-s/ [investmentFormatted] => [currency] => PLN [images] => Array ( [logo] => Array ( [0] => Array ( [pid] => 70537 [country_item] => pl [description] => [path] => 724/36a/pko-bank-polski.png [class] => image-png [mime] => image/png [title] => [img_width] => 222 [img_height] => 250 [itemserver_id] => 20067 ) ) [article] => Array ( [0] => Array ( [pid] => 204488 [country_item] => pl [description] => [path] => b9d/d71/0904_zebrzydowice_ks._janusza_15_.jpg [class] => image-jpeg [mime] => image/jpeg [title] => [img_width] => 1600 [img_height] => 1200 [itemserver_id] => 50782 ) ) ) ) [14] => Array ( [name] => Quark Kantory Bitcoin [id] => 2250 [type] => 14 [fr] => 1 [short_description] => [minimal_investment] => [name_length] => 22 [link] => /franczyza/2250/quark-kantory-bitcoin/ [investmentFormatted] => [currency] => PLN [images] => Array ( [logo] => Array ( [0] => Array ( [pid] => 195808 [country_item] => pl [description] => [path] => 77b/eb6/logo_quark_kantory_poziome.jpg [class] => image-jpeg [mime] => image/jpeg [title] => [img_width] => 500 [img_height] => 223 [itemserver_id] => 48537 ) ) [article] => Array ( [0] => Array ( [pid] => 210204 [country_item] => pl [description] => [path] => b7f/e7d/6_z_kasjeremmar_9715.jpg [class] => image-jpeg [mime] => image/jpeg [title] => [img_width] => 1600 [img_height] => 1066 [itemserver_id] => 52019 ) [1] => Array ( [pid] => 210203 [country_item] => pl [description] => [path] => 60f/1e7/5mar_9312.jpg [class] => image-jpeg [mime] => image/jpeg [title] => [img_width] => 800 [img_height] => 1200 [itemserver_id] => 52018 ) [2] => Array ( [pid] => 210202 [country_item] => pl [description] => [path] => 9b8/1eb/7_z_kasjerem_mar_9400_1_.jpg [class] => image-jpeg [mime] => image/jpeg [title] => [img_width] => 1600 [img_height] => 1067 [itemserver_id] => 52017 ) [3] => Array ( [pid] => 195833 [country_item] => pl [description] => [path] => 398/b6f/quark_bitcoin-1.jpg [class] => image-jpeg [mime] => image/jpeg [title] => [img_width] => 1600 [img_height] => 1067 [itemserver_id] => 48546 ) [4] => Array ( [pid] => 195832 [country_item] => pl [description] => [path] => 3ed/597/quark_bitcoin01.jpg [class] => image-jpeg [mime] => image/jpeg [title] => [img_width] => 800 [img_height] => 1200 [itemserver_id] => 48545 ) ) ) ) [15] => Array ( [name] => RCU Ubezpieczenia [id] => 1442 [type] => 14 [fr] => 2 [short_description] => [minimal_investment] => [name_length] => 17 [link] => /franczyza/1442/rcu-ubezpieczenia/ [investmentFormatted] => [currency] => PLN [images] => Array ( [logo] => Array ( [0] => Array ( [pid] => 169735 [country_item] => pl [description] => [path] => 63c/9b8/logo-rcu-01.png [class] => image-png [mime] => image/png [title] => [img_width] => 250 [img_height] => 250 [itemserver_id] => 40458 ) ) [article] => Array ( [0] => Array ( [pid] => 169748 [country_item] => pl [description] => [path] => c51/ade/rcu-franchising08.jpg [class] => image-jpeg [mime] => image/jpeg [title] => [img_width] => 800 [img_height] => 600 [itemserver_id] => 40466 ) [1] => Array ( [pid] => 169689 [country_item] => pl [description] => [path] => 031/5c6/rcu-franchising01.jpg [class] => image-jpeg [mime] => image/jpeg [title] => [img_width] => 1600 [img_height] => 1200 [itemserver_id] => 40443 ) [2] => Array ( [pid] => 169690 [country_item] => pl [description] => [path] => 7ab/e36/rcu-franchising02.jpg [class] => image-jpeg [mime] => image/jpeg [title] => [img_width] => 800 [img_height] => 600 [itemserver_id] => 40444 ) [3] => Array ( [pid] => 169691 [country_item] => pl [description] => [path] => 600/d47/rcu-franchising03.jpg [class] => image-jpeg [mime] => image/jpeg [title] => [img_width] => 800 [img_height] => 600 [itemserver_id] => 40445 ) [4] => Array ( [pid] => 169692 [country_item] => pl [description] => [path] => 592/c5c/rcu-franchising04.jpg [class] => image-jpeg [mime] => image/jpeg [title] => [img_width] => 800 [img_height] => 600 [itemserver_id] => 40446 ) [5] => Array ( [pid] => 169693 [country_item] => pl [description] => [path] => c71/e4d/rcu-franchising05.jpg [class] => image-jpeg [mime] => image/jpeg [title] => [img_width] => 800 [img_height] => 600 [itemserver_id] => 40447 ) [6] => Array ( [pid] => 169694 [country_item] => pl [description] => [path] => 657/96e/rcu-franchising06.jpg [class] => image-jpeg [mime] => image/jpeg [title] => [img_width] => 1600 [img_height] => 1063 [itemserver_id] => 40448 ) [7] => Array ( [pid] => 169695 [country_item] => pl [description] => [path] => b62/a04/rcu-franchising07.jpg [class] => image-jpeg [mime] => image/jpeg [title] => [img_width] => 1600 [img_height] => 1063 [itemserver_id] => 40449 ) ) ) ) [16] => Array ( [name] => Santander [id] => 1938 [type] => 14 [fr] => 2 [short_description] => [minimal_investment] => [name_length] => 9 [link] => /franczyza/1938/santander/ [investmentFormatted] => [currency] => PLN [images] => Array ( [logo] => Array ( [0] => Array ( [pid] => 115169 [country_item] => pl [description] => [path] => ddd/2f1/santander_logo.jpg [class] => image-jpeg [mime] => image/jpeg [title] => [img_width] => 500 [img_height] => 250 [itemserver_id] => 37819 ) ) [article] => Array ( [0] => Array ( [pid] => 166677 [country_item] => pl [description] => [path] => e5d/fb5/santander-2.jpg [class] => image-jpeg [mime] => image/jpeg [title] => [img_width] => 1600 [img_height] => 1067 [itemserver_id] => 39376 ) [1] => Array ( [pid] => 166678 [country_item] => pl [description] => [path] => 0b8/9ea/santander-1.jpg [class] => image-jpeg [mime] => image/jpeg [title] => [img_width] => 1600 [img_height] => 1067 [itemserver_id] => 39377 ) [2] => Array ( [pid] => 166679 [country_item] => pl [description] => [path] => 072/c49/santander-4.jpg [class] => image-jpeg [mime] => image/jpeg [title] => [img_width] => 1600 [img_height] => 1081 [itemserver_id] => 39378 ) [3] => Array ( [pid] => 166680 [country_item] => pl [description] => [path] => 041/bb3/santander-3.jpg [class] => image-jpeg [mime] => image/jpeg [title] => [img_width] => 1600 [img_height] => 1067 [itemserver_id] => 39379 ) ) ) ) [17] => Array ( [name] => Santander Consumer Bank [id] => 2362 [type] => 14 [fr] => 2 [short_description] => [minimal_investment] => [name_length] => 23 [link] => /franczyza/2362/santander-consumer-bank/ [investmentFormatted] => [currency] => PLN [images] => Array ( [logo] => Array ( [0] => Array ( [pid] => 217741 [country_item] => pl [description] => [path] => 654/754/fa_santander_consumer_bank-poland_cv_pos_cmyk.png [class] => image-png [mime] => image/png [title] => [img_width] => 500 [img_height] => 160 [itemserver_id] => 54291 ) ) [article] => Array ( [0] => Array ( [pid] => 217743 [country_item] => pl [description] => [path] => 083/4dc/---2.jpg [class] => image-jpeg [mime] => image/jpeg [title] => [img_width] => 1600 [img_height] => 1200 [itemserver_id] => 54293 ) [1] => Array ( [pid] => 217745 [country_item] => pl [description] => [path] => 447/7fa/----3.jpg [class] => image-jpeg [mime] => image/jpeg [title] => [img_width] => 1600 [img_height] => 1200 [itemserver_id] => 54295 ) [2] => Array ( [pid] => 217744 [country_item] => pl [description] => [path] => c7f/3a4/4_58_.jpg [class] => image-jpeg [mime] => image/jpeg [title] => [img_width] => 1600 [img_height] => 1200 [itemserver_id] => 54294 ) [3] => Array ( [pid] => 217742 [country_item] => pl [description] => [path] => 600/66e/---1.jpg [class] => image-jpeg [mime] => image/jpeg [title] => [img_width] => 1600 [img_height] => 1200 [itemserver_id] => 54292 ) ) ) ) [18] => Array ( [name] => VeloBank [id] => 735 [type] => 14 [fr] => 2 [short_description] => [minimal_investment] => [name_length] => 8 [link] => /franczyza/735/velobank/ [investmentFormatted] => [currency] => PLN [images] => Array ( [logo] => Array ( [0] => Array ( [pid] => 200087 [country_item] => pl [description] => [path] => b98/c12/logo-velobank-rgb-zielony.jpg [class] => image-jpeg [mime] => image/jpeg [title] => [img_width] => 500 [img_height] => 374 [itemserver_id] => 49765 ) ) [article] => Array ( [0] => Array ( [pid] => 200088 [country_item] => pl [description] => [path] => 36f/de5/vb-011a.jpg [class] => image-jpeg [mime] => image/jpeg [title] => [img_width] => 1600 [img_height] => 1067 [itemserver_id] => 49766 ) ) ) ) [19] => Array ( [name] => Viviamo Ubezpieczamy [id] => 1612 [type] => 14 [fr] => 1 [short_description] => [minimal_investment] => [name_length] => 20 [link] => /franczyza/1612/viviamo-ubezpieczamy/ [investmentFormatted] => [currency] => PLN [images] => Array ( [logo] => Array ( [0] => Array ( [pid] => 187503 [country_item] => pl [description] => [path] => 568/113/viviamo-umz-czerwone-tlo.png [class] => image-png [mime] => image/png [title] => [img_width] => 500 [img_height] => 160 [itemserver_id] => 46731 ) ) [article] => Array ( [0] => Array ( [pid] => 119912 [country_item] => pl [description] => [path] => 496/3f0/dsc_0226.jpg [class] => image-jpeg [mime] => image/jpeg [title] => [img_width] => 1600 [img_height] => 1200 [itemserver_id] => 38334 ) [1] => Array ( [pid] => 119911 [country_item] => pl [description] => [path] => fc7/7fc/biuro-pozna_.jpg [class] => image-jpeg [mime] => image/jpeg [title] => [img_width] => 1600 [img_height] => 1200 [itemserver_id] => 38333 ) ) ) ) ) )Porównują i sprzedają
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01.04.2015
Multiagencje mają przewagę nad punktami działającymi na rzecz jednego ubezpieczyciela. Korzysta z tego CUK i Superpolisa.pl.
Young Engineers fit for a Prince
00:00
03:42
Działalność multiagencji ubezpieczeniowych opiera się na bogatej ofercie oraz możliwości jej porównania. Partnerzy CUK Ubezpieczenia i Superpolisa.pl mogą dzię temu zaproponować swoim klientom kilkadziesiąt produktów ubezpieczeniowych różnych towarzystw.
- W zaledwie dwie minuty, doradcy CUK bezpłatnie porównują ceny dostępnych polis OC i AC i pomagają wybrać tą najkorzystniejszą. Dostępny na stronie internetowej kalkulator umożliwia klientom samodzielne porównanie i zakup polis - wyjaśnia Monika Grabowska, dyrektor rozwoju sieci zewnętrznej CUK Ubezpieczenia.
Podobną funkcjonalność ma porównywarka Superpolisa.pl. A jest co porównywać. Na rynku działa ok. 80 ubezpieczycieli, a ich sieć agentów notuje spadki sprzedaży, bo klienci wolą wybrać.
- Agencje wyłączne przestają mieć racje bytu, a ich miejsce zajmują placówki multiagencyjne. Superpolisa.pl zadbała o to, by porównanie ofert objęło maksymalnie dużo dostępnych na rynku produktów uebzpieczeniowych, a wystawienie polisy odbywało się w możliwe jak najkrótszym czasie - tłumaczy Dariusz Daraż, dyrektor sieci sprzedaży Superpolisa.pl.
Innym trendem dostrzegalnym w branży jest przenoszenie się klientów do internetu.
- Dzięki dostępnemu online naszemu kalkulatorowi można samodzielnie porównać ceny dostępnych dla jego auta ubezpieczeń. Klienci najpierw sprawdzają oferty w internecie, a potem przychodzą do placówki, by uzyskać dodatkową poradę od niezależnego doradcy i kupić najkorzystniejszą polisę - twierdzi Monika Grabowska.
Jeśli droga od poszukiwania polisy do zawarcia umowy prowadzi przez internet, oznacza to, że franczyzodawcy muszą skupić się na działaniach reklamowych w wirtualnym świecie. Oklejona i dobrze wyeksponowana witryna schodzi w tej sytuacji na dalszy plan, jednak nadal pozostaje najtańszą, poza rekomendacjami, formą reklamy.
- Nasze wsparcie marketingowe jest całkowicie bezpłatne. CUK dba o rozpoznawalność wszystkich placówek, zarówno własnych jak i partnerskich. Partnerzy mogą liczyć na szereg działań internetowych reklamujących i pozycjonujących placówkę partnerską w sieci - dodaje menedżerka CUK.
Taka strategia sprawdza się jednak głównie w dużych miastach. Ponad połowa biur CUK działa w miejscowościach liczących 10-50 tys. mieszkańców. W tych placówkach ciągle najlepszą reklamą jest rekomendacji i lokalizacja jak najbliżej centrum miast lub na dużym osiedlu. Potencjalny franczyzobiorca multiagencji musi także zadbać o miejsca postojowe, na których zaparkują klienci, którzy planują ubezpieczyć swój pojazd.
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Own Business FRANCHISING No. 1/2025 (235)
What business will pay off in 2025
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