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Wybielanie zębów Whitening Point to zabieg kosmetyczny. Czym różni się od analogicznych zabiegów wykonywanych do tej pory w gabinetach stomatologicznych?
Różnica polega jedynie na stężeniu substancji stosowanej – do kosmetycznego wybielania zębów stosuje się słabsze stężenia substancji aktywnych, tak aby nie uszkodzić szkliwa i dziąseł klienta. Efekt po kosmetycznym wybielaniu to zęby jaśniejsze nawet do 6 tonów.
Kosmetyczne wybielanie zębów od wielu lat cieszy się dużą popularnością w USA i Europie Zachodniej. Jaka jest świadomość i popularność tego rodzaju usług wśród Polaków?
Do niedawna na rynku polskim wybielanie zębów dostępne było tylko w gabinetach stomatologicznych, a usługa ta była droga. Wprowadzając model kosmetycznego wybielania zębów na rynek polski chcieliśmy udostępnić tą usługę tzw. przeciętnemu Kowalskiemu, osobom które korzystają z gabinetów stomatologicznych tylko w nagłych sytuacjach. W punktach Whitening klient może wybielić sobie zęby już od 149 zł bezpieczną metodą, bez ryzyka powikłań czy uszkodzenia szkliwa.
Współpracując z Whitening Point można zbudować własny biznes od zera, ale i wykorzystać ofertę marki do poszerzenia zakresu usług istniejącego już punktu.
Istnieje kilka możliwości. W ramach współpracy z Whitening Point można otworzyć jako samodzielnie funkcjonującą placówkę, w której wybielanie zębów będzie wyłączną usługą. Koszty zależą od liczby stanowisk, na jedno potrzeba 9,9 tys. zł. Jeśli partner zdecyduje otworzyć się swój punkt w formie wyspy w centrum handlowym, to powinien liczyć się z inwestycją rzędu 43,9 tys. zł. Taka forma biznesu, mimo początkowej wysokiej inwestycji, nie wymaga dużych nakładów reklamowych, tu potencjalny klient jest na miejscu. Kolejna forma współpracy to wprowadzenie Whitening Point jako dodatkowej usługi, np. w gabinecie kosmetycznym, stomatologicznym lub innej placówce medyczno-kosmetycznej. W tym przypadku wcześniej już zdobyte zaufanie klienta przekłada się na liczbę wykonanych zabiegów. Tym samym start jest łatwiejszy.
Zachęcają państwo do inwestowania w punkty Whitening Point mówiąc, że rokują one szybki zwrot zaangażowanego kapitału. O jakie kwoty chodzi i kiedy można liczyć na ich zwrot?
Koszt jednego stanowiska to 9,9 tys. zł netto. Zakładamy, że inwestycja – zależnie od rodzaju wybranej możliwości, powinna zwrócić się pomiędzy 3 a 6 miesiącem prowadzenia działalności. Franczyzobiorca ponosi comiesięczną opłatę franczyzową w wysokości 300 zł netto.
Rozmawiał (gum)
Grzegorz Morawski obserwuje i opisuje rynek pomysłów na biznes od 2009 roku. Jako dziennikarz portalu Franchising.pl i Własny Biznes Franchising opisuje tajniki współpracy we franczyzie, w każdym artykule starając się odpowiadać na nurtujące wszystkich przedsiębiorczych pytanie: jaki biznes się opłaca? Swoje zainteresowania rynkiem franczyzy rozwija w ramach studiów doktoranckich w Szkole Głównej Handlowej. Jest autorem publikacji naukowych z zarządzania systemami sieciowymi, a także współtwórcą Raportu o franczyzie PROFIT system. Jego felietony i komentarze można znaleźć również na jego profilu w serwisie Twitter oraz na portalu Natemat.pl.
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Wybielanie w trzech formatach
1/1
22.10.2012
O modelach współpracy z siecią Whitening Point i popularności wybielania zębów w Polsce opowiada Martyna Królikowska-Butzke, expansion manager sieci.
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Wybielanie zębów Whitening Point to zabieg kosmetyczny. Czym różni się od analogicznych zabiegów wykonywanych do tej pory w gabinetach stomatologicznych?
Różnica polega jedynie na stężeniu substancji stosowanej – do kosmetycznego wybielania zębów stosuje się słabsze stężenia substancji aktywnych, tak aby nie uszkodzić szkliwa i dziąseł klienta. Efekt po kosmetycznym wybielaniu to zęby jaśniejsze nawet do 6 tonów.
Kosmetyczne wybielanie zębów od wielu lat cieszy się dużą popularnością w USA i Europie Zachodniej. Jaka jest świadomość i popularność tego rodzaju usług wśród Polaków?
Do niedawna na rynku polskim wybielanie zębów dostępne było tylko w gabinetach stomatologicznych, a usługa ta była droga. Wprowadzając model kosmetycznego wybielania zębów na rynek polski chcieliśmy udostępnić tą usługę tzw. przeciętnemu Kowalskiemu, osobom które korzystają z gabinetów stomatologicznych tylko w nagłych sytuacjach. W punktach Whitening klient może wybielić sobie zęby już od 149 zł bezpieczną metodą, bez ryzyka powikłań czy uszkodzenia szkliwa.
Współpracując z Whitening Point można zbudować własny biznes od zera, ale i wykorzystać ofertę marki do poszerzenia zakresu usług istniejącego już punktu.
Istnieje kilka możliwości. W ramach współpracy z Whitening Point można otworzyć jako samodzielnie funkcjonującą placówkę, w której wybielanie zębów będzie wyłączną usługą. Koszty zależą od liczby stanowisk, na jedno potrzeba 9,9 tys. zł. Jeśli partner zdecyduje otworzyć się swój punkt w formie wyspy w centrum handlowym, to powinien liczyć się z inwestycją rzędu 43,9 tys. zł. Taka forma biznesu, mimo początkowej wysokiej inwestycji, nie wymaga dużych nakładów reklamowych, tu potencjalny klient jest na miejscu. Kolejna forma współpracy to wprowadzenie Whitening Point jako dodatkowej usługi, np. w gabinecie kosmetycznym, stomatologicznym lub innej placówce medyczno-kosmetycznej. W tym przypadku wcześniej już zdobyte zaufanie klienta przekłada się na liczbę wykonanych zabiegów. Tym samym start jest łatwiejszy.
Zachęcają państwo do inwestowania w punkty Whitening Point mówiąc, że rokują one szybki zwrot zaangażowanego kapitału. O jakie kwoty chodzi i kiedy można liczyć na ich zwrot?
Koszt jednego stanowiska to 9,9 tys. zł netto. Zakładamy, że inwestycja – zależnie od rodzaju wybranej możliwości, powinna zwrócić się pomiędzy 3 a 6 miesiącem prowadzenia działalności. Franczyzobiorca ponosi comiesięczną opłatę franczyzową w wysokości 300 zł netto.
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Restauracje szybkiej obsługi
2 000 000 PLN
Willisch
Lodziarnie
89 000 PLN
Brands from the same sector
Franchise name
Sports articles
15,000 €
Franchise name
Partnership
10,000 €
Franchise name
Master licenses
7,000 €
Franchise name
Franchise
5,000 €
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