home Aktualności Z kraju Moda
Array ( [article] => Array ( [pid] => 45707 [country] => pl [article_id] => 2681 [article_date] => 2006-01-10 [articletype_id] => 1 [article_title] => Kolekcje mody prosto z supermarketu [article_intro] => Dużym firmom handlowym nie wystarcza już sprzedaż najtańszych tekstyliów. Próbują walczyć o bardziej wybrednych klientów. W Polsce zaczyna tak robić Tesco. [article_www] => 1 [add] => 0 [companytype_id] => 2 [img_photo_description] => [secret] => scrtk2f2d59563bca89ba3fe6fe1850e054f6 [fb_savedforms_id] => 0 [slug] => [learn_about] => [conclusions] => [figures_text] => [figures_number] => [active] => 1 [sector_name] => moda [book_id] => [book_type] => [article_title_url] => kolekcje-mody-prosto-supermarketu [article_title_striped] => Kolekcje mody prosto z supermarketu [dir] => article [article_text_photo] =>

Na początku lutego w polskich hipermarketach Tesco ma się pojawić amerykańska marka odzieżowa Cherokee. Brytyjska sieć będzie ją sprzedawać na wydzielonych stoiskach w 39 największych ze swych 67 sklepów. Tym sposobem Tesco chce powalczyć o bardziej zamożnych klientów, którzy nawet jeśli robią zakupy w hipermarketach - ubierają się w markowych sklepach.

Dariusz Pachla, wiceprezes LPP, właściciela sieci odzieżowych Reserved i Cropp, nie obawia się prób wejścia sieci hipermarketów na rynek mody.
- Hipermarkety od lat sprzedają dużo odzieży, ale jest to odzież o innym charakterze niż ta, którą proponują specjalistyczne sieci sklepów. Chodzi o dbałość o stworzenie marki i o klienta, co z zasady wydaje się obce dużym sieciom hipermarketów - uważa.

Więcej: Anita Błaszczak, "Rzeczpospolita", 10 stycznia 2006 r.

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Array ( [pid] => 173280 [country_item] => pl [description] => [path] => 1d7/b26/6.jpg [class] => image-jpeg [mime] => image/jpeg [title] => [img_width] => 1600 [img_height] => 1297 [itemserver_id] => 41796 ) [7] => Array ( [pid] => 173278 [country_item] => pl [description] => [path] => 1e0/e26/8.jpg [class] => image-jpeg [mime] => image/jpeg [title] => [img_width] => 1600 [img_height] => 900 [itemserver_id] => 41794 ) [8] => Array ( [pid] => 173277 [country_item] => pl [description] => [path] => 1eb/0f7/9.jpg [class] => image-jpeg [mime] => image/jpeg [title] => [img_width] => 1600 [img_height] => 900 [itemserver_id] => 41793 ) [9] => Array ( [pid] => 173276 [country_item] => pl [description] => [path] => eba/f12/10.jpg [class] => image-jpeg [mime] => image/jpeg [title] => [img_width] => 1600 [img_height] => 1200 [itemserver_id] => 41792 ) ) ) ) [11] => Array ( [name] => Top Secret [id] => 723 [type] => 2 [fr] => 1 [short_description] => [minimal_investment] => [name_length] => 10 [link] => /franczyza/723/top-secret/ [investmentFormatted] => [currency] => PLN [images] => Array ( [logo] => Array ( [0] => Array ( [pid] => 191251 [country_item] => pl [description] => [path] => 7ac/ef6/topsecret_logo.jpg [class] => image-jpeg [mime] => image/jpeg [title] => [img_width] => 500 [img_height] => 161 [itemserver_id] => 47656 ) ) [article] => Array ( [0] => Array ( [pid] => 191269 [country_item] => pl [description] => [path] => 46b/5a8/1-1.jpg [class] => image-jpeg [mime] => image/jpeg [title] => [img_width] => 1600 [img_height] => 1200 [itemserver_id] => 47674 ) [1] => Array ( [pid] => 191264 [country_item] => pl [description] => [path] => 7d0/46e/img_20161019_183127.jpg [class] => image-jpeg [mime] => image/jpeg [title] => [img_width] => 1600 [img_height] => 1200 [itemserver_id] => 47669 ) [2] => Array ( [pid] => 191256 [country_item] => pl [description] => [path] => e17/f1f/img_7024.jpg [class] => image-jpeg [mime] => image/jpeg [title] => [img_width] => 900 [img_height] => 600 [itemserver_id] => 47661 ) [3] => Array ( [pid] => 191258 [country_item] => pl [description] => [path] => 03a/28e/img_20161019_160242.jpg [class] => image-jpeg [mime] => image/jpeg [title] => [img_width] => 576 [img_height] => 768 [itemserver_id] => 47663 ) [4] => Array ( [pid] => 191257 [country_item] => pl [description] => [path] => c02/04c/img_20161019_160139.jpg [class] => image-jpeg [mime] => image/jpeg [title] => [img_width] => 1024 [img_height] => 768 [itemserver_id] => 47662 ) [5] => Array ( [pid] => 191259 [country_item] => pl [description] => [path] => 076/205/img_20161019_182846.jpg [class] => image-jpeg [mime] => image/jpeg [title] => [img_width] => 1600 [img_height] => 1200 [itemserver_id] => 47664 ) [6] => Array ( [pid] => 191261 [country_item] => pl [description] => [path] => 039/c8d/img_20161019_182953.jpg [class] => image-jpeg [mime] => image/jpeg [title] => [img_width] => 1600 [img_height] => 1200 [itemserver_id] => 47666 ) [7] => Array ( [pid] => 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fed/22c/img_20161019_183140.jpg [class] => image-jpeg [mime] => image/jpeg [title] => [img_width] => 1600 [img_height] => 1200 [itemserver_id] => 47670 ) [12] => Array ( [pid] => 191268 [country_item] => pl [description] => [path] => 392/f57/img_20161019_183330.jpg [class] => image-jpeg [mime] => image/jpeg [title] => [img_width] => 1600 [img_height] => 1200 [itemserver_id] => 47673 ) [13] => Array ( [pid] => 191267 [country_item] => pl [description] => [path] => 5f0/ed5/img_20161019_183234.jpg [class] => image-jpeg [mime] => image/jpeg [title] => [img_width] => 1600 [img_height] => 1200 [itemserver_id] => 47672 ) [14] => Array ( [pid] => 191260 [country_item] => pl [description] => [path] => 000/00a/img_20161019_182919.jpg [class] => image-jpeg [mime] => image/jpeg [title] => [img_width] => 1600 [img_height] => 1200 [itemserver_id] => 47665 ) [15] => Array ( [pid] => 191255 [country_item] => pl [description] => [path] => 251/e42/image002.jpg [class] => image-jpeg [mime] => image/jpeg [title] => [img_width] => 758 [img_height] => 562 [itemserver_id] => 47660 ) [16] => Array ( [pid] => 191254 [country_item] => pl [description] => [path] => 928/543/image001.png [class] => image-png [mime] => image/png [title] => [img_width] => 1600 [img_height] => 1068 [itemserver_id] => 47659 ) ) ) ) ) )

Kolekcje mody prosto z supermarketu

10.01.2006

Dużym firmom handlowym nie wystarcza już sprzedaż najtańszych tekstyliów. Próbują walczyć o bardziej wybrednych klientów. W Polsce zaczyna tak robić Tesco.

Young Engineers fit for a Prince
00:00
03:42

Na początku lutego w polskich hipermarketach Tesco ma się pojawić amerykańska marka odzieżowa Cherokee. Brytyjska sieć będzie ją sprzedawać na wydzielonych stoiskach w 39 największych ze swych 67 sklepów. Tym sposobem Tesco chce powalczyć o bardziej zamożnych klientów, którzy nawet jeśli robią zakupy w hipermarketach - ubierają się w markowych sklepach.

Dariusz Pachla, wiceprezes LPP, właściciela sieci odzieżowych Reserved i Cropp, nie obawia się prób wejścia sieci hipermarketów na rynek mody.
- Hipermarkety od lat sprzedają dużo odzieży, ale jest to odzież o innym charakterze niż ta, którą proponują specjalistyczne sieci sklepów. Chodzi o dbałość o stworzenie marki i o klienta, co z zasady wydaje się obce dużym sieciom hipermarketów - uważa.

Więcej: Anita Błaszczak, "Rzeczpospolita", 10 stycznia 2006 r.

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